Enhancing Retail Merchandise Planning with Quantzig’s Data-Driven Approach

Introducing a new product line can be challenging, especially in the digital realm. While this client saw success in physical stores, their oral care products faced difficulties gaining traction online, struggling to capture a significant portion of the market. In today’s fast-paced retail environment, data is essential for staying competitive. By utilizing retail analytics, retailers can gain valuable insights into customer behavior and make data-driven decisions about product assortment, pricing, and merchandising strategies. This approach is crucial for achieving long-term growth in the digital era.